Brand
Logo
The Kaptio wordmark is our primary identifier. The pink accent dot is our signature — it should always be present unless space constraints require its removal.
Primary — Dark
Reversed — Light
Without Accent Dot
Only when space is extremely constrained (favicons, small UI elements).
Specifications
Aspect Ratio
91 : 29
Wordmark Color
#032E36 (dark) / #FFFFFF (light)
Accent Dot
#DE37A4
Minimum Height
16px
Clear Space
Height of the dot on all sides
File Formats
SVG (preferred), PNG @2x
Don't
x
Rotate or skew the wordmark
x
Change the accent dot color
x
Add drop shadows or effects
x
Place on busy backgrounds without contrast
x
Stretch or compress the proportions
x
Use the dot as a standalone icon (except favicon)